top of page

Work Highlights

View.png

01

Kotak AltView - India’s Private Market Pulse

Challenge: Deepen engagement and attract a higher-caliber investor audience amidst a competitive landscape.
Strategy: Curated a high-impact event format integrating macro trends, fund insights, and investor needs. Designed a holistic content strategy to position AltView as the go-to platform for HNI/UHNI insights.
Execution & Outcome:

  • Spearheaded AltView, resulting in a 45% YoY increase in CXO/HNI attendance.

  • Created immersive experiences aligning content themes with investor priorities.

  • Positioned Kotak Alts as a trusted industry thought leader.

02

Kotak AltWaves - India’s Private Market Pulse

Challenge: Build brand credibility and engage a sophisticated investor segment through authentic thought leadership.


Strategy: Conceptualized and launched AltWaves, anchoring on themes of Trust, Knowledge, and Expertise. Leveraged podcasts to humanize the brand and spark deeper connections with HNIs.


Execution & Outcome:

  • Produced and distributed insightful episodes, generating sustained audience engagement.
    Enhanced Kotak Alts’ reputation as a forward-thinking market leader.

Waves.png
LI.png

03

LinkedIn Thought Leadership 

Challenge: Expand Kotak Alts’ digital presence and grow a high-quality LinkedIn following of HNI/UHNI investors and market professionals in a highly competitive social media landscape.
Strategy: Aligned LinkedIn content strategy with Kotak Alts’ flagship initiatives, fund GTM cycles, and macroeconomic trends to create relevant, timely, and thought-provoking posts. Integrated insights from AltView, AltWaves, and AltVault into a cohesive narrative framework that resonated with investor needs.
Execution & Outcome:

  • ​Grew LinkedIn following by 47% (from 36K to 53K), enhancing brand visibility and audience trust

  • Created a LinkedIn-first narrative where each post connected back to Kotak Alts’ overarching brand story

  • Developed a content calendar with consistent, impactful posts featuring market insights, fund highlights, event recaps, and investor-centric thought leadership

bottom of page